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Bebe is planning to close its stores and shift its focus to become an online-only brand

April 15, 2017

 

 

Bebe Stores Inc. is reportedly the latest mall fixture to fall victim to the e-commerce world.

On Wednesday, Bloomberg reported that Bebe is planning to close its stores and shift its focus to become an online-only brand. Bloomberg's sources stated that the retailer is trying to shut down its locations without filing for bankruptcy, but Chapter 11 may still be required if negotiations with landlords fall through. There's about 170 Bebe and Bebe Outlet stores currently opened, with 25 locations expected to close this year.

 

 

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